The topic of our December 2010 Focus Call was ‘Responding to the aid backlash: how to get your views heard in the media’. The purpose of the call was to help RESULTS activists respond to negative coverage about overseas aid and to use the media to highlight the positive impact that aid is having. We want to show decision makers that there is public support for the fight against extreme poverty. In the call, we discuss the different types of negative stories and opinions that are commonly found in the media.
In this podcast, media and communications consultant Becky Owens talks to RESULTS activists about how to generate local media coverage of international issues. Becky focuses on producing opinion pieces with top tips on all stages of the process: from writing a piece and submitting it to making sure it stands a good chance of getting published. [Recording time: 1 hour]
Generating publicity for your local RESULTS group is a great way to raise awareness of your group’s activities and to recruit new members. Sending out a press release is the best way to inform the media in your community about what you are up to. This guide will help you to draft a press release and ensure it is picked up by the media.
Most newspapers and magazines have a ‘Letters Page’ that gives readers the opportunity to express their views and opinions. The Letters Page is often the most frequently read page of a publication and crucially, is read by your MP and other key decision-makers. This guide, produced with the help of some of our most prolific and successful letter-writers provides very useful tips on how to get your message into print.
Learning how to speak powerfully about our issues is one the most important skills that you can learn as an advocate. RESULTS has created an easy format to help you prepare and deliver a talk using the ‘EPIC' format, helping you to talk about an issue in a way that will get your key points across both quickly and effectively.